Job title: Social Media Specialist
Company: OnePoint HR and Management Consultants
Job description: Job Purpose / SummaryThe Social Media Specialist is responsible for developing, implementing, and managing the company’s social media strategy to enhance brand awareness, engage target audiences, and drive business growth. This role requires a deep understanding of social media platforms, content creation, audience engagement strategies, and performance analysis to ensure effective digital marketing campaigns.Job Description:
\
- Develop and implement a social media strategy aligned with marketing and business goals.
- Create a monthly social media content calendar.
- Research industry trends, audience preferences, and competitors.
- Schedule content for key platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube).
- Stay updated on emerging social media trends and tools.
- Create and manage engaging content (images, videos, graphics, written posts).
- Collaborate with designers, copywriters, and video editors for content production.
- Maintain a consistent social media content calendar.
- Write tailored captions, articles, and posts.
- Conduct site visits to capture content and engage stakeholders.
- Monitor and respond to comments, messages, and inquiries.
- Engage with followers, influencers, and industry leaders.
- Manage user-generated content and brand advocacy programs.
- Plan and execute paid campaigns to maximize reach and conversions.
- Monitor ad performance and optimize based on data insights.
- Align paid strategies with broader marketing goals.
- Track key KPIs (engagement, growth, traffic, conversions).
- Prepare monthly performance reports with actionable insights.
- Use analytics tools to measure effectiveness and refine strategies.
- Work with marketing, sales, and customer service teams to align efforts.
- Coordinate with external agencies, influencers, and partners.
- Support product launches, events, and promotions through social media campaigns.
- In-depth knowledge of social media platforms and best practices.
- Excellent communication skills in English and Arabic.
- Proficiency in social media management tools (Amplify, Hootsuite, Buffer, etc.).
- Experience with paid social media ads and analytics platforms.
- Strong creative and multitasking abilities.
- Preferred: video editing, photography, SEO, email marketing, and influencer marketing experience.
- B2B or industrial marketing experience a plus.
Expected salary: 10000 – 12000 per month
Location: Dubai
Job date: Wed, 23 Apr 2025 23:34:26 GMT
Apply for the job now!