Job title: Senior Digital Marketing Manager
Company: Michael Page
Job description: Senior Marketing Manager to lead PPC campaigns across Google Ads and Meta (Facebook/Instagram), as well as manage the entire marketing automation process. This role will focus on driving performance marketing efforts for two core business lines (including a newly established e-commerce channel).
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- PPC Campaign Management:
- Plan, execute, and optimize large-scale Google Ads and Meta Ads campaigns
- Manage keyword research, audience targeting, ad creation, and bid management
- Marketing Automation:
- Develop and implement automated marketing workflows
- Leverage automation tools to design drip campaigns, abandoned cart flows, and re-engagement
- E-commerce Focus:
- Design and execute e-commerce strategies, including dynamic retargeting, product ads, and promotions
- Coordinate with the team to ensure campaigns are aligned with promotional calendars
- Budget and PerformanceOptimization:
- Manage and optimize the marketing budget across PPC and automation channels
- Cross-functional Collaboration:
- Partner with creative teams to develop compelling ad assets and landing pages optimized for conversion
- Testing and Innovation:
- Run A/B testing on ad creatives, landing pages, and automated email workflows
Pivotal role in shaping and executing the marketing strategy|Encompassing PPC (Google and Meta Ads) & Marketing Automation
- Bachelor’s degree in Marketing, Business, or related field
- Minimum of 3-4 years of experience managing PPC campaigns (Google and Meta)
- Marketing automation experience for e-commerce businesses
- Proven track record of managing and optimizing large-scale PPC campaigns, with a focus on e-commerce KPIs
- Strong understanding of email marketing platforms and automation tools
- Analytical mindset with experience in Google Analytics
- Ability to work cross-functionally and manage projects with multiple stakeholders
- Excellent communication, project management, and organizational skills
A leading brand in their sector and a new, fast-growing e-commerce business.
- Play a critical role in shaping performance marketing and automation strategies
- Flexible/Hybrid work environment
- Opportunity for career progression
Expected salary: 144000 – 180000 per year
Location: Dubai
Job date: Fri, 27 Sep 2024 22:10:58 GMT
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