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Key Account Manager – UAE (Wine and Spirits)


Job title: Key Account Manager – UAE (Wine and Spirits)

Company: Antal International

Job description: Job DescriptionKey Deliverables of the RoleSales

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  • Achieve targeted profits, sales turnover, market share, and customer service levels as outlined in business plans. This includes having a Customer Development Plan for every client.
  • Sell and negotiate trading terms effectively.
  • Focus on selling core company brands and ensuring optimal distribution for profitability.
  • Identify market segments and develop tailored sales strategies for each account, utilizing technology and data insights.
  • Organize tastings and, where possible, provide training on beverages for clients.
  • Notify accounts of new product launches and maximize product listings in outlets.
  • Research new customers/prospects and agree on sales and consumer activity plans for new accounts.
  • Effective distribution management is key to the role’s success.

Customer Relationship Management

  • Build strong partnerships with customers to boost sales in value and volume by regular visits and meaningful interactions guided by a journey plan and Customer Development Plan.
  • Address product, price, and availability issues to enhance relationships while balancing commercial needs in collaboration with Finance and Customer Service teams.
  • Establish service contracts and ensure adherence to agreed terms.
  • Develop strategies to win key customer loyalty and engage stakeholders during evening trade tours.

Information Analysis

  • Collaborate with the Sales Manager to analyze sales trends across categories and brands and develop targeted strategies.
  • Create compelling selling stories around the right products for the right consumers at the right time.
  • Identify and address distribution gaps effectively.
  • Maintain comprehensive customer records, including key personnel details, sales performance, agreements, and correspondence.

Marketing Plan Implementation

  • Execute marketing plans and consumer activities to enhance brand visibility and equity.
  • Partner with accounts to optimize merchandise use.
  • Develop tailored activation programs for customers, aligning with brand objectives.

Brand Development Support

  • Monitor and communicate customer support funds monthly, aligning investments with the Customer Development Plan.
  • Analyze and evaluate promotional proposals and trade support using appropriate tools.
  • Focus tactically on key products to ensure brand prominence among end consumers.

Payment Collection and Debt Management

  • Ensure timely payment collection as per company policies, including physical cheque collection if required.
  • Address and resolve long-standing debt issues.

Other Responsibilities

  • Manage special orders and ensure timely depletion.
  • Report market developments and feedback to relevant stakeholders.
  • Represent the company at trade and sponsored events.
  • Ensure compliance with laws and company policies in all sales activities.
  • Work cohesively within the team to align with organizational goals.

Key Interfaces for the Role

  • Reports to the Sales Manager.
  • Regular interactions with:
  • General Manager – Abu Dhabi On Trade
  • Sales and Marketing Team
  • Wine Team
  • Logistics and Finance Team
  • On Trade Customer Base

Education and Career Requirements

  • Graduate qualification required.
  • 3-4 years of substantial sales experience, preferably in FMCG or liquor industries.
  • Strong public speaking and presentation skills.
  • Proficient in MS Office.
  • Fluency in English, both written and spoken.

Expected salary: 25000 per month

Location: United Arab Emirates

Job date: Fri, 20 Dec 2024 23:15:24 GMT

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