Job title: Influencer Lead
Company: Yahoo!
Job description: Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
Position Overview
Let’s get people talking about Yahoo. We’re looking for a connected, passionate, creative, trend-spotting Influencer Lead to develop and manage Yahoo’s talent relationships on social. You will strategize and develop a program that drives culture, increases brand relevancy and awareness, and encourages influencers to talk about Yahoo authentically (yes, authentic love for a tech brand). You’ll lead short term activations to create buzz while creating lasting relationships that build brand fandom over time.
As the Influencer Lead, you will be at the forefront of our influencer marketing initiatives. You’ll be responsible for identifying, building relationships with, and managing influencers who align with Yahoo. This role requires a creative and strategic thinker with a deep understanding of influencer marketing trends, a knack for people, and a passion for maximizing the impact of influencers on brand awareness and engagement.
You’ll be energized by the transformation of the Yahoo brand and culture with a desire to play a pivotal role in driving conversation while shaping a best-in-class work environment. You’ll work with the Social Media lead, PR team, Yahoo for Creators, and Community Managers to amplify daily engagements and identify bigger opportunities to drive conversation and earned media. You will mine the organization across Events & Partnerships, Yahoo Sports, Yahoo Finance, and Mail, News, and Search, for creative opportunities to engage and integrate talent for social.
Key Responsibilities:
Hit the ground running – Develop and execute an out-of-the-gates, buzzworthy influencer marketing strategy that puts Yahoo’s relaunch top-of-mind, instantly enhancing brand visibility and engagement
Position to win – Build insights and gain audience trust and attention to further develop a best-in-class, long-term influencer program and strategy that keeps Yahoo relevant and poised to lead in culture
Know what’s up – Be the center of excellence for industry trends, emerging talent, and current (but fast-changing) influencer marketing best practices
Dream big – Proactively collaborate with cross-functional teams to integrate influencer marketing opportunities into broader marketing campaigns to drive scale
Be a people-person – Identify and build relationships with influencers whose audience aligns with our target demographic and brand values
Get the deal done – Negotiate and manage contracts with talent and Legal teams
Stay on top of it – Monitor and optimize influencer campaign performance for maximum impact
Qualifications:
Bachelor’s degree in Marketing, Talent Management, Communications, Social Media, or a related field.
5-7 years experience in talent relations or social media
Proven experience managing and nurturing a team
In-depth knowledge of social media platforms, trends, celebrities and creators, and best practices.
Strong people skills.
Strong negotiation skills and proven ability to review legal agreements.
Excellent written and verbal communication skills.
Creative mindset with an ability to think outside the box.
Demonstrated ability to lead and collaborate in a team environment.
#LI-BD2
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( ) page to learn more.
The compensation for this position ranges from $82,125.00 – $171,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.
Expected salary: $82125 – 171250 per year
Location: USA
Job date: Fri, 01 Mar 2024 08:47:47 GMT
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