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Email and Web Design Specialist


Job title: Email and Web Design Specialist

Company: Farmers Insurance

Job description: We are Farmers!We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.Farmers is an award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! To learn more about our high-performance culture and open opportunities, check out and be sure to follow us on Instagram, LinkedIn, and TikTok.Workplace: Hybrid/RemoteFarmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. We are open to candidates throughout the United States.Job SummaryThe primary responsibilities for this role will include:Email and Landing Page Development: Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform, using coding languages like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring cross-browser and email client compatibility and deliverability. This role will collaborate closely with marketing teams and web teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email and web strategies. The role will also be responsible for some web design/coding deliverables.Campaign Automation, API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio. Configure triggers, personalized experiences and integrate with external systems (Salesforce CRM, external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows.Preferred Skills include:

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  • 3 year experience with Salesforce Marketing Cloud using Email Studio and proficiency in AMPScript
  • HTML and CSS proficiency
  • Proficiency in SQL
  • API integration, Journey Builder, Automation Studio and Marketing Cloud Connect familiarity
  • Microsoft technologies C#, .Net Framework, ASP.Net Core familiarity
  • Visual Studio 2022 and Visual Studio Code
  • JavaScript, JQuery, XML, JSON, Typescript and Bootstrap framework familiarity

Essential Job Functions

  • Creates, develops and produces web based pages for the Agent, Employee and customer websites as assigned by the e-Business department and for other functions as appropriate.
  • Create and implement innovative web technologies to support on-going e- Business strategies.
  • These include, but are not limited to, designing special web pages, trackers, presentations and programs as needed by e-Business or other departments.
  • Track website activity and produce reports.
  • Update and create HTML files, optimized graphics and PDF files.
  • Ensure the quality, integrity and accuracy of all information submitted for posting.
  • Creates design templates to be used by others.
  • Routinely review website architecture and conduct needs analysis for suggested improvements and enhancements.
  • Works with other functions to implement programs, pages and web based activities.
  • Maintains liaison with vendors as required to perform duties.
  • Performs other duties as assigned.

Physical ActionsRequired job duties are essentially sedentary work consisting of occasional walking, standing and lifting and/or carrying 20 lbs. Maximum, bending, talking, hearing, driving and some cleaning.Physical EnvironmentPhysical Environment Required job duties are normally performed in a climate controlled office environment. Occasionally trips to vendors.Education RequirementsHigh school diploma or equivalent required. Bachelor’s degree preferred with emphasis on web design.Experience RequirementsFour years training in computer-design production, or three years outside related web and/or graphics experience or 3 years training in computer design production.Special Skill RequirementExcellent writing skills General knowledge of web design.Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.

o CA Only: $75,200 – $120,010
o CO Only: $70,640 – $103,400
o HI/IL/MN/VT Only: $70,640 – $110,660
o MA Only: $70,640 – $110,660 * o MD Only: $70,640 – $110,660o NY/DC/Jersey City Only: $70,640 – $120,010
o Albany County: $75,200 – $103,400
o WA Only: $77,969 – $125,750 * Bonus Opportunity (based on Company and Individual Performance)

  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on

Job Location(s): US – MI – Caledonia, R_US – United States, US – AZ – PhoenixAnticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran’s status, or any other basis protected by applicable discrimination laws.Want to learn more about our culture & opportunities? Check out and be sure to follow us on , , and .

Expected salary: $75200 – 120010 per year

Location: Caledonia, MI

Job date: Sat, 15 Feb 2025 02:36:10 GMT

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