Job title: DIGITAL BRAND MARKETING ASSOCIATE
Company: Reliance HR Consultancy
Job description: Job Overview:
We are in the lookout for a Digital Marketing Associate for one of our clients, who will lead all marketing activities from concept to execution. Working closely with the marketing, creative and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.Job Location: Dubai
Canididate Location: UAEJob requirements:
Bachelor’s/Diploma in Marketing/Marketing Communications or a related discipline.
Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.Duties and Responsibilities:
- Develop the annual marketing strategy and campaign calendar in line with business objectives.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
- Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
- Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.
- Designing and conducting A/B tests on web funnels and apps.
- Tracking and data analysis.
- Deep linking for app and web marketing.
- Data integration and comprehensive reporting.
- Advertising management for various platforms.
- CRM integration for seamless customer data handling.
- Content distribution across multiple digital channels.
- Social media automation to streamline content posting and engagement.
Salary: AED 13000 + benefits as per UAE law
Expected salary: 13000 per month
Location: Dubai
Job date: Thu, 06 Mar 2025 23:11:00 GMT
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