Job title: Marketing Communication Specialist
Company: Innovations Group
Job description: Responsibilities:Social Media Strategy: Develop, implement, and manage social media strategies aligned with the platform’s corporate and brand objectives. Ensure a consistent brand presence across all channels.Content Creation: Generate engaging and relevant content for the platform’s social media accounts.Regularly refresh content to ensure platforms remain current and effective in reaching target audiences.Digital Platform Management: Oversee online activities, ensuring that the platform’s website and other digital properties are up-to-date, user-friendly, and optimized for engagement.Marketing Calendar: Maintain a comprehensive marketing calendar to schedule and execute online campaigns and promotions, ensuring alignment with the platform’s overall marketing strategy.Performance Insights: Identify emerging trends and provide actionable insights. Implement necessary actions to optimize marketing performance and improve brand reach.Brand Integrity: Assist in the development and protection of the platform’s brand identity, ensuring that all communications are consistent with its values and objectives.Advertising & Promotions: Contribute to both online and offline marketing campaigns aimed at increasing brand awareness and driving engagement with the platform.Marketing Co-ordination: Co-ordination with multiple stakeholders (internal and external) to ensure that the marketing activities are conducted in timely order and as per requirement.Required Skills:At least 5 years of marketing communication, copy writing experience, ideally in a fast-paced and dynamic industry.Proven experience managing social media across platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, X (formerly Twitter), and Snapchat.Expertise in both English and Arabic (required).Strong creative design experience is a plus.
Expected salary: 8000 – 9000 per month
Location: Dubai
Job date: Fri, 27 Sep 2024 03:27:43 GMT
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Marketing Communication Specialist
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